Exploring
Style Frontiers

Founded in 1966 by Casablanca-born Joseph Ettedgui, JOSEPH is a trailblazing brand that introduced concept stores as spaces to explore emerging designers. The JOSEPH own label, established in 1983, focuses on luxury essentials, providing women with a modern wardrobe. Offering ready-to-wear, accessories, and footwear for both men and women, JOSEPH collections are characterized by contemporary, sophisticated, and effortless style, underscored by impeccable quality, flawless fit, and a commitment to craftsmanship.